WHO I AM

I'm DANIELA , social media manager and photographer, with a path that in recent years has evolved towards 360° creative direction.

Always passionate about digital communication, Cuban by birth, I've lived in Capri, Italy, for years, where I combine my passion for art, photography, and the world of social media. I studied at the Academy of Fine Arts and specialized in Editorial Design, a path that allowed me to develop a unique aesthetic vision for creating digital content.

For over two years, I've worked closely with brands and projects that require visual consistency across every channel: from social media content strategy to photography, all the way to building a complete visual identity—mood board, palette, tone of voice, and creative guidelines.

As a Social Media Manager, I help brands and companies develop effective strategies, improve their online presence, and connect with their audiences authentically. My experience as a photographer also allows me to capture images that tell stories and strengthen the visual identity of each project.

This journey has given me a perspective few have: I understand how an image works both behind the lens and within a brand strategy. I don't just produce content—I direct it, structure it, and make it part of a coherent story.

Today I work as an art director on projects ranging from social media campaigns to photography production, all the way to defining a brand's visual identity—always with the same goal: transforming an idea into a visual experience that's instantly recognizable.